Embedded Analytics Firm Makes ‘Self-Aware Chip’ Push

UltraSoC has announced a significant global expansion to address the increasing demand for more sophisticated, ‘self-aware’ silicon chips in a range of electronic products, from lightweight sensors to the server farms that power the Internet. The company’s growth plans are centering on shifts in applications such as server optimization, the IoT, and UltraSoC_EmbeddedAnalyticsautomotive safety and security, all of which demand significant improvements in the intelligence embedded inside chips.

UltraSoC’s semiconductor intellectual property (SIP) simplifies development and provides valuable embedded analytic features for designers of SoCs (systems on chip). UltraSoC has developed its technology—originally designed as a chip development tool to help developers make better products—to now fulfill much wider, pressing needs in an array of applications: safety and security in the automotive industry, where the move towards autonomous vehicles is creating unprecedented change and risk; optimization in big data applications, from Internet search to data centers; and security for the Internet of Things.

These developments will be accelerated by the addition of a new facility in Bristol, UK, which will be home to an engineering and innovation team headed by Marcin Hlond, newly appointed as Director of System Engineering. Hlond will oversee UltraSoC’s embedded analytics and visualization products, and lead product development and innovation. He has over two decades of experience as system architect and developer, most recently at Blu Wireless, NVidia and Icera. He will focus on fulfilling customers’ needs for more capable analytics and rich information to enable more efficient development of SoCs, and to enhance the reliability and security of a broad range of electronic products. At the same time, the company will continue to expand engineering headcount at its headquarters in Cambridge, UK.

UltraSoC | www.ultrasoc.com