Circuit Cellar Media Kit

CC-2014-10-Issue-291Whether it’s programming advice or design applications, engineers rely on Circuit Cellar for solutions and insight to all their electronics challenges. Featuring the latest embedded systems technologies, Circuit Cellar will connect you with engineers and academics from around the world!

In addition to magazine advertising, Circuit Cellar offers a qualified target group for your sampling programs and design contests. Reach over 20,000 potential buyers with Circuit Cellar’s Newsletter, tech and information e-newsletter. Enhance your print promotions with native advertising or highlight product features with an in-depth advertorial.

See below for Circuit Cellar’s current media kit information.


Magazine Advertising Rates
Print Artwork Guidelines
Online Advertising Rates
Advertising Calendar
Terms
RESERVATIONSStrategic Media Marketing, Inc.
2 Main Street
Gloucester, MA 01930
P: 978.281.7708
circuitcellar@smmarketing.us

MAGAZINE ADVERTISING RATES

2 PG SPREAD FULL PG 1/2 PG 1/3 PG 1/4 PG 2/9 PG 1/9 PG
1x $6,480 $3,250 $2,030 $1,350 $1,140 $860 $450
3x $6,150 $3,090 $1,930 $1,280 $1,080 $820 $430
6x $5,830 $2,930 $1,830 $1,220 $1,030 $770 $410
12x $5,180 $2,600 $1,620 $1,080 $910 $690 $360

Color Rates

Four-Color
Add $400 to B&W Rates
$175 for 1/9 PG
Second-Color CYAN
Add $175 to B&W Rates
$75 for 1/9 PG
Second-Color Other
Billed at the four-color process rate

Cover Rates (Includes four-color charge. Frequency discounts do not apply.)

Cover Rate
Cover II $3,950
Cover III $3,610
Cover IV $4,240

*Premium Positions are available and subject to publisher’s approval. Add 10% to Net Rate. Left/Right-hand page requests are considered Premium Positions.

Print Artwork Guidelines (inches, width x height)

2 PG Spread
Live: 15.25″ x 10″ (live copy area with 1″ gutter), Bleed: 16.50″ x 11.125, Trim: 16.25” x 10.875”

Full PG & Covers
Live: 7″ x 10″, Bleed: 8.375″ x 11.125″, Trim: 8.125 x 10.875″

1/2 Horizontal 7″ x 4.75″
1/2 Vertical 4.50″ x 10″
1/3 Vertical 2.25″ x 10″
1/3 Square 4.625″ x 4.75″
1/4 PG 3.375″ x 4.75″
1/9 PG 2″ x 3″
2/9 Vertical 2″ x 6.25″
2/9 Horizontal 4.25″ x 3″

All artwork should be submitted in a vector-based format, printer-ready, PDF. Advertisements posted in the digital edition may still exude subtle, unavoidable differences in apparent resolution from that of press-optimized files.

PDF Checklist:

  • 4 color ads should be in CMYK format
  • Black and white ads should be in grayscale
  • Fonts should be embedded
  • Graphics need to be high resolution (300 DPI or higher)

Advertorials - SAMPLE 

Section Type Rate
Two-Page Section $7,000
Four-Page Section $14,000

*All advertorial content must be approved by editorial prior to placement. Contact CC for specifications and submissions guidelines. $60 per hour for any editorial work that must be done beyond: reviewing the files, creating the layout, and performing a basic spell check. Examples include: line editing, rewriting, art updating, and paragraph changes.

ONLINE ADVERTISING 

Vendor Directorycircuitcellar.com/vendor

Listing Type Rate Materials
Premium $250/annual Company name, URL, 50-word description, & logo (JPG/GIF)
Standard Free Company name and URL

Banners: circuitcellar.com

Banner Type Size (Pixels) Rate (monthly)
Large Rectangle 300 x 250 $750
Half Banner 300 x 100 $450
Button 125 x 125 $250
Lower Banner 728 x 90 $500

Circuit Cellar Newsletter – View Sample

Hitting the inbox of over 20,000 opt-in subscribers each week, the Circuit Cellar Newsletter is the premiere e-newsletter for the embedded industry. Electronics news and insight, project information, timely offers, and more!

Banner Type Size (Pixels) Rate
Main Header 650 x 124 $700
Full Banner 650 x 83 $550
Spotlight 170 x 232 $425

Online Specifications (Banners and Circuit Cellar Newsletter)

  • 72 dpi
  • GIF, JPG, PNG, Flash
  • 40kb max. file size
  • RGB color
  • Specify URL for linking advertisement

 2015 ADVERTISING CALENDAR

ISSUE THEME
Bonus Distribution*
Space Close
Material Close
Mailing Date
294 January EMBEDDED APPLICATIONS
Embedded World; International CES
11/10/14
11/14/14
12/22/14
 295 February WIRELESS COMMUNICATIONS
12/11/14
12/18/14
1/19/15
296 March ROBOTICS
1/15/15
1/22/15
2/19/15
 297 April EMBEDDING PROGRAMMING
2/12/15
2/19/15
3/19/15
 298 May MEASUREMENT & SENSORS
3/11/15
3/18/15
4/16/15
 299 June COMMUNICATIONS
4/10/15
4/17/15
5/15/15
300 July INTERNET & CONNECTIVITY
5/14/15
5/21/15
6/18/15
 301 August EMBEDDED DEVELOPMENT
6/12/15
6/19/15
7/17/15
 302 September DATA ACQUISITION
7/10/15
7/17/15
8/19/15
 303 October SIGNAL PROCESSING
8/12/15
8/19/15
9/18/15
 304 November ANALOG TECHNIQUES
9/11/15
9/18/15
10/16/15
 305 December PROGRAMMABLE LOGIC 10/9/15
10/16/15
11/13/15

TERMS

  • Prepay available upon request. Confirm with SMM upon booking. 4% discount for 6 – 11 month contract. 8% discount for 12 months or more. Contract must be paid in full to qualify.
  • New Advertisers: First ad prepaid, then Net 30 on approved credit.
  • US Advertiser Credit Terms: Net 30
  • Outside US Terms: Ads must be prepaid prior to space closing date.
  • All payment must be made in U.S. dollars and drawn on a U.S. bank. Funds may be wired. Contact Circuit Cellar’s Advertising Department.

Special Billing Charges

  • Digital ads are required. Corrections/changes to existing ads and manipulation of digital files will incur additional production charges and will be reflected on the invoice for that issue month.
  • Production charges apply for the conversion of files from RGB into either CMYK for color ads or to grayscale for 2-Color and BW ads. (Note: Photos and graphics found on websites are usually in RGB mode and are often of poor quality for printing.)

Send artwork and billing inquiries to: Kim Hopkins
adcopy@circuitcellar.com

Advertising Artwork Dropbox (for large files)

*Bonus distributions (and dates) are subject to change. Confirm with your Circuit Cellar representative.