The Flow Coder

Products come and go. New products are developed all the time. So, what’s the key to success? John Dobson has successfully run Halifax, UK-based Matrix TSL 23 years. During that time, the company has gone through some changes. He recently gave Circuit Cellar a tour Matrix’s headquarters, shared a bit about the company’s history, and talked about product diversification.

Matrix started 23 years ago as a Matrix Multimedia, a CD-ROM publisher. “The Internet came along and destroyed that business, and we had to diversify, and so we diversified into electronics and into education in particular,” Dobson said.

Matrix’s flagship product is Flowcode software. “It basically uses flowcharts to allow people without a huge amount of coding experience to develop complex electronics systems,” Dobson explained. “Sometimes programming in C or other languages is a little complicated and time consuming. So Flowcode has a lot of components to it with libraries and things and lots of features that allow people to design complex electronic systems quickly.”

Today, while still focused on the education market, the latest version of Flowcode has about 3,000 industrial users. Dobson said many of the industrial users are test engineers whose specialty isn’t necessary coding.

Note: Circuit Cellar is currently running a Flowcode 7 promotion with Matrix TSL. Learn More