NVIDIA Graphics Tapped for Mercedes-Benz MBUX AI Cockpit

At the CES show last month, Mercedes-Benz its NVIDIA-powered MBUX infotainment system–a next-gen car cabin experience can learn and adapt to driver and passenger preferences, thanks to artificial intelligence.

According to NVIDIA, all the key MBUX systems are built together with NVIDIA, and they’re all powered by NVIDIA. The announcement comes a year after Huang joined Mercedes-Benz execs on stage at CES 2017 and said that their companies were collaborating on an AI car that would be ready in 2018.

Powered by NVIDIA graphics and deep learning technologies, the Mercedes-Benz User Experience, or MBUX, has been designed to deliver beautiful new 3D touch-screen displays. It can be controlled with a new voice-activated assistant that can be summoned with the phrase “Hey, Mercedes. It’s an intelligent learning system that adapts to the requirements of customers, remembering such details as the seat and steering wheel settings, lights and other comfort features.

The MBUX announcement highlights the importance of AI to next-generation infotainment systems inside the car, even as automakers are racing put AI to work to help vehicles navigate the world around them autonomously. The new infotainment system aims to use AI to adapt itself to drivers and passengers— automatically suggesting your favorite music for your drive home, or offering directions to a favorite restaurant at dinner time. It’s also one that will benefit from “over-the-air” updates delivering new features and capabilities.

Debuting in this month (February) in the new Mercedes-Benz A-Class, MBUX will power dramatic wide-screen displays that provide navigation, infotainment and other capabilities, touch-control buttons on the car’s steering wheel, as well as an intelligent assistant that can be summoned with a voice command. It’s an interface that can change its look to reflect the driver’s mood—whether they’re seeking serenity or excitement—and understand the way a user talks.

NVIDIA | www.nvidia.com

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